William Charlwood

Internet Marketing Consultant
July 14th, 2008 by William

Afiliados de comercialización es una forma de comercialización en que la actividad de venta de productos se utilizan una serie de personas ajenas a ayudar a vender sus productos por lo general a cambio de una comisión.

Por lo tanto, hay 2 diferentes entidades que participan en marketing afiliado.

Las empresas que vendan el producto o servicio. La comercialización que promueve el negocio del producto o servicio sobre la base de una comisión.

Antes de Internet, marketing afiliado tiene un nombre bastante malo no por ello menos importante cuando se asoció con varios niveles de comercialización. Sin embargo, muchas empresas se han afiliado a efecto de marketing cuando actúan como agentes de otras empresas. Por ejemplo, una vez que trabajé para una empresa en el Reino Unido que había agentes en muchos otros países alrededor del mundo que promueven nuestros productos en sus mercados locales. La empresa he trabajado para no pagar estos agentes el dinero. En lugar de ello, “vendido” a los productos a un gran descuento, cuando obtuvo un local hizo una venta y el agente pasa la mercancía en el usuario final en todo el precio de mercado. Esto significa que ganaban una comisión por la venta y este modelo de negocio es muy amplio. Ellos son, de hecho, actúa como filial de marketing: que actuó como una comisión de sólo canal de ventas.

a Internet ha puesto marketing afiliado a los esteroides ya que el seguimiento de ecnologías permiten a las empresas a crear vínculos de afiliación para un ejército de los afiliados y realizar el seguimiento de cualquier ventas realizadas por un afiliado automáticamente. Incluso se ha permitido la contratación automática de un afiliado fuerza de ventas.

Marketing de afiliados

July 13th, 2008 by William

An OTO or one time offer is a method of increasing sales by offering customers a special deal that is only made available to them once. For example, you could make a one time offer of a massive discount on an ebook to new subscribers to a newsletter.

An important feature of a one time offer is that its limited availability is made absolutely clear to the customer. If it isn’t made clear it won’t work.

The psychology behind OTOs is that you know that you will never get such a good deal presented to you again and if the value of the deal exceeds the price the conversion rate can be very high.

Many internet marketers use one time offers, especially as up sells, but in a lot of cases that statement that the offer is “one time and one time only” is actually false. Simply reloading the page having deleted cookies can often bring an expired one time offer back again.

Having said that One Time Offers often provide customers with excellent value deals and it usually pays to examine such offers in detail.

From the marketer’s perspective a One Time Offer made to a list very early on can help recover the cost of list building more quickly and so makes sense from a cash flow perspective.

July 12th, 2008 by William

You can approach the process of article marketing from two different angles. You can write articles that interest you or you can write articles for profit.

The two approaches are a metaphor for how people tend to go about creating their own internet marketing businesses. Most people think of ideas for products and then develop them just as article writers tend to think of ideas for articles and then write them.

More commercially oriented people tend to look for markets before embarking on product development. Similarly minded article writers look for valuable topics to write about before putting pen to paper. The real pros prioritise the writing of their articles to focus on those that will generate the most revenue.

So how do articles generate revenue?

As an example, I wrote an article in this blog a few months back about some software that helps you build a list. I wrote it because I strongly suspected that people would be interested in the product and that they would therefore be searching for it online. I included in that article my affiliate link to the product’s sales page.

A couple of days back someone searched for the product, found my blog article, read it and clicked my affiliate link and bought the product. Thank you!

That’s one way you can make money online with articles.

I could have written about something intellectually more intriguing but I knew that the product was interesting, that people would search for info about it and that they would buy it. I also knew that it had an affiliate program.

So I focused that day on writing an article about it.

And the beauty of much of the internet from an article marketing perspective is that once you publish an article like that it just sits there like a spider in a web, waiting for the occasional search that comes its way. And when it does, you can make money from it.

One other thing to think about is what you call your article. For example, if you are intending to write an article to generate affiliate commissions, it can pay to include the word “Review” in your title because people looking to buy a product will often search for reviews before getting our their credit cards.

In some cases you can do even better by using the word “discount” or “buy” in your article’s title because such searches are often done by people who have already made the decision to purchase. The next step they want to take is to pay for it and that is exactly when you want them to read your article and find your affiliate link.