William Charlwood

Internet Marketing Consultant
calendar July 18th, 2008 by William

There’s a key statistic you need to know if you are going to read Harvey Segal’s little ebook called The Ultimate Supertip. It’s what proportion of your buyers are likely to buy the upgrade.

If you know this, you’ll know which version is right for you.

So here’s some current data. It’s not hugely reliable from a purist’s perspective because the sample size is a bit low but I’ve just looked at the last few sales. The results are as follows:

13 sales since 13th July of which 11 were for the upgrade version and just 2 for the normal version. So the higher priced version which pays a bigger commission is outselling the lower priced version.

The book is free to download and you don’t need to provide your name or your email address to check it out.

The Ultimate Supertip

calendar March 27th, 2008 by William

I mentioned GadgetSpots to one of my lists yesterday evening UK time. I now have 41 people signed up below me and 19 below them taking the total to 60.

I’ve also made $24 which is not a large bunch of bananas but my earnings will grow and I have a feeling that more people will convert to paid membership once they spot what’s going on here.

The key stats are that I have got 19 2nd tier members from 41 1st tier members and that’s in under 24 hours. I expect to get more than 41 2nd tier members soon and that is a key performance indicator that will suggest the product is going exponential. A great time to be on board but obviously it can’t go on for ever at that rate or we’ll run out of humans.

I mentioned to the developer - Bill Burdin - that it might be a good idea to incentivise the upgrade by paying out more to those people who do upgrade so as to encourage network growth. He’s thinking about it.

So how do you motivate people below you to take action? There’s actually quite a simple method you can employ and if you sign up for my blog email alert you’ll know when I go public on this.

calendar March 19th, 2008 by William

GadgetSpots are a new type of traffic exchanging advertising. You sign up (free-ish) and you can get your ads on loads of sites. In return you agree to display a GadgetSpots ad on your own site.

At the time of writing I’ve put one on this blog.

A few thoughts: there are 2 levels of GadgetSpots membership. The free one shares out 25% of impressions. If you pay a monthly subscription you get 75% of impressions. But that’s where it all gets a bit confusing. On the GadgetSpots website the numbers don’t add up. I do think the system will deliver traffic and if it grows then paying for a small monthly subscription will make sense especially since you control the wording of your ad in the GadgetSpots widget that goes on other people’s sites.

Like all these things, you do need to write the copy of your ad carefully in order to get as many clicks as possible. Do that though, and you’ll benefit from free targeted traffic easily. If that works out for you, buy the upgrade to triple your traffic.

Ok, so that’s GadgetSpots. Here’s the issue I’m thinking about though.

It seems highly likely to me that this blog will very shortly rank very high for the word GadgetSpots on the basis of recent results. So in order to capitalise on this should I write a post now when GadgetSpots are fairly new?

Or should I postpone writing for a few weeks when knowledge of the system will be much wider spread - and so will search volumes?

It’s a difficult one: it’s good to rank first but only if people are actually searching for the keyword you rank first for. To maximise the value of a top position on Google etc. you need big volume searches AND the ability to convert those searches either directly or indirectly into dosh.