
March 19th, 2008 by William
GadgetSpots are a new type of traffic exchanging advertising. You sign up (free-ish) and you can get your ads on loads of sites. In return you agree to display a GadgetSpots ad on your own site.
At the time of writing I’ve put one on this blog.
A few thoughts: there are 2 levels of GadgetSpots membership. The free one shares out 25% of impressions. If you pay a monthly subscription you get 75% of impressions. But that’s where it all gets a bit confusing. On the GadgetSpots website the numbers don’t add up. I do think the system will deliver traffic and if it grows then paying for a small monthly subscription will make sense especially since you control the wording of your ad in the GadgetSpots widget that goes on other people’s sites.
Like all these things, you do need to write the copy of your ad carefully in order to get as many clicks as possible. Do that though, and you’ll benefit from free targeted traffic easily. If that works out for you, buy the upgrade to triple your traffic.
Ok, so that’s GadgetSpots. Here’s the issue I’m thinking about though.
It seems highly likely to me that this blog will very shortly rank very high for the word GadgetSpots on the basis of recent results. So in order to capitalise on this should I write a post now when GadgetSpots are fairly new?
Or should I postpone writing for a few weeks when knowledge of the system will be much wider spread - and so will search volumes?
It’s a difficult one: it’s good to rank first but only if people are actually searching for the keyword you rank first for. To maximise the value of a top position on Google etc. you need big volume searches AND the ability to convert those searches either directly or indirectly into dosh.