William Charlwood

The Long Tail of Search is the myriad of unique searches done daily that add up to the vast majority of search engine activity.  The top 10, 100, 1000, 10,000, 100,000 or even 1 million searches done each day are but a tiny, tiny fraction of the total.

The sum of the obscure, esoteric and often quirky makes up the majority and is known as the Long Tail.

Part of your role as an internet marketer is to market your web pages to people doing searches on line so you need to understand the implications of the Long Tail and how you can use it to get free targeted traffic and clicks if you are to maximize your AdSense affiliate or direct income.

For example, one effective way of capturing traffic from unusual searches is to create niche content that targets a huge range of similar search phrases or keywords.  There are tools available right now that can automate this for you. They essentially take single articles or web pages and generate thousands of permutations by replacing words with synonyms and phrases with other phrases with the same meaning. You then publish these different versions of your articles on your site.

In this way, you can capture a much larger volume of search engine traffic whilst still delivering the same informational value to your site’s visitors.

Here’s a quick example scenario.

Suppose you have an article that ranks well for the keyword “bicycling in France”. What if someone searches for “cycling in France”, “bicycling across France” or “bicycling around France” instead? Will you rank as well for those?

The answer is that you probably won’t but you might if you replaced the phrase “bicycling in France” in your article with the phrase “cycling in France”, “bicycling across France”
etc. and published those versions of your article too.

That is what chasing the Long Tail is all about and don’t forget, it is where the majority of your potential free traffic lies.

But don’t forget other languages too. If you create content in English, why not get it translated too so that you can attract searchers who are using different search terms altogether. So The Long Tail Of Search could just as easily become

• Der lange Schwanz der Suche
• La longue queue de la recherche
• La larga cola de la búsqueda
• A longa cauda de pesquisa
• La lunga coda di ricerca

Simply by placing these phrases on this blog I am likely over time to get a few visitors who are searching for the long tail of search in these non-English languages.

Private Label Rights are rights that apply to content that you have a right to use, publish and sell as if you were the author. You also have the right to modify the content to make it unique.

Webmasters used PLR content to increase the size of their online presence in order to attract more search engine traffic. They also use PLR to make their websites and blogs content rich in order to keep visitors on their site for longer.

The use of Private Label Rights is very similar to the way that newspapers use syndicated content from Press Agencies. In fact many PLR sites now exist to sell PLR content. However, there can be less editorial freedom with syndicated news content.

If you use PLR you need to be careful. First you need to check the quality of the content supplied. Some PLR content is very poor quality. Some is of a very high standard.

You also need to find out how many other webmasters are using the same content. The issue here is of duplicate content. If too many people publish the same content without making it unique there will be increased competition in the search engines. Additionally, there are theories that search engines penalise duplicate content. In other words, they treat duplicate content sites as being of lower quality than sites with original content.

For this reason many web publishers use software to turn articles into unique content by replacing words with synonyms. Other software is more sophisticated and re-writes complete phrases whilst maintaining the meaning of the content.

Good Private Label Rights content can enhance the quality of a site and is often available for very little money.

I bought XSitePro version 1 ages ago and found it to be an excellent website designer, publisher and content management program. I bought XSitePro2 about 2 months ago the day it was released and have been using it ever since because it is so easy and simple.

But I am very conscious that you don’t just want to read a sales pitch about a new product so instead I thought I’d set out the key features of the product so that you can decide if it can help you in your own AdSense business.

1. It comes with a vast range of high quality templates that you  can edit. This means that if you want to start a new site fast you can without hunting around for graphics. The templates are grouped into sales pages, article pages, graphical, stylish” and “blank” or plain.
2. You add content to your site simply by typing or by pasting it in. The interface is WYSIWYG so what you see on screen is what your site will look like.
3. It AUTOMATICALLY builds 3 site maps for you: One is alphabetical, the second is in page order, the third is actually a Google Sitemap which is a nasty XML page that Google uses to make sure that all your pages appear in its index (This gives you a much better chance of having your pages show up in searches.)  XsitePro helps you submit this page to Google as well.
4. It lets you add AdSense to any page with just 3 clicks. The code is then installed for you.
5. If you want to add AUDIO or VIDEO to your pages it is very easy - you just follow the in-built wizard which takes audio or video files and uploads them to your web server automatically and generates control buttons such as Play, and Fast Forward that appear on your site.  You can also specify whether these videos or audios should start playing when the page loads or when the viewer clicks the play button.I tested this feature last night and in literally 2 minutes had both a video and an audio on a web page complete with controls. Stunningly easy.
6. It includes an automatic Search Engine Optimisation system that products page by page reports that tell you exactly   what you need to do to optimise your pages to get them ranked well.
7. It includes READABILITY scorers that tell you whether you have written copy that is too difficult for people to understand if they are in a hurry.
8. It includes wizards to help you build smart looking subscription forms.
9. It includes scripts that let you generate real time date and time displays, future dates and so on.
10. It includes scripts that make it easy for your visitors to print a page or add it to their bookmarks
11. It includes scripts to PASSWORD PROTECT pages.
12. It includes an interactive and helpful(!) HELP manual
13. It generates a MOBILE version of your website automatically. If you think how common it is becoming for people to view web pages on their mobiles now you’ll see how significant this is.
14. It lets you include global scripts on all pages. These are scripts such as the Google Analytics script that you want to include everywhere. By adding a global script to your site XSitePro2 will automatically place it in every page  on your site.
15. It includes an AFFILIATE WIZARD. This lets you set up and store information about affiliate programs you are a member of so that to add an affiliate link to a phrase or image on a new page is a single click.
16. Do you want some GRAPHICS like arrows,guarantee logos, credit card logos etc, or do you want some designer text boxes? They are all included and take a click or two to add to your site.
17. Ever wanted to add an RSS feed to your site so that you get continually updated content but didn’t know how to do it? with XSitePro2 it takes about 10 seconds. Click the page, select RSS Feed Wizard and follow the instructions. Dead easy.

Seriously, there are loads of excellent features that I am sure you will find useful in XSitePro2.

In some ways one of the biggest is the one-click publishing feature that makes keeping your website up to date so easy.

Add in the fact that it also has facilities to help you keep track of your hosting companies, your affiliate accounts and so on and you’ll see why I think it is such a powerful tool.

XSitePro 2 WEBINARS and $100 discount
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To give you more info, there are actually a couple of webinars coming up that will demonstrate and explain more about the design and function of XSitePro2.  There’s also a special $100 discount available during the launch phase. XSitePro webinars