William Charlwood

An OTO or one time offer is a method of increasing sales by offering customers a special deal that is only made available to them once. For example, you could make a one time offer of a massive discount on an ebook to new subscribers to a newsletter.

An important feature of a one time offer is that its limited availability is made absolutely clear to the customer. If it isn’t made clear it won’t work.

The psychology behind OTOs is that you know that you will never get such a good deal presented to you again and if the value of the deal exceeds the price the conversion rate can be very high.

Many internet marketers use one time offers, especially as up sells, but in a lot of cases that statement that the offer is “one time and one time only” is actually false. Simply reloading the page having deleted cookies can often bring an expired one time offer back again.

Having said that One Time Offers often provide customers with excellent value deals and it usually pays to examine such offers in detail.

From the marketer’s perspective a One Time Offer made to a list very early on can help recover the cost of list building more quickly and so makes sense from a cash flow perspective.

Joel Comm’s AdSense Secrets is a powerful book and if you are remotely involved in AdSense I recommend you buy it because at the current price of only $9.95 it’s a steal.

So what’s my tip?

Get it fast.

Sometimes marketers realize that they’ve got the pricing for things wrong and they raise the price if demand is strong. I can’t see how demand is going to be weak for this ebook because at 230 pages it must be THE AdSense reference book at the moment (and I say that as author of the first ever AdSense ebook).

I mentioned GadgetSpots to one of my lists yesterday evening UK time. I now have 41 people signed up below me and 19 below them taking the total to 60.

I’ve also made $24 which is not a large bunch of bananas but my earnings will grow and I have a feeling that more people will convert to paid membership once they spot what’s going on here.

The key stats are that I have got 19 2nd tier members from 41 1st tier members and that’s in under 24 hours. I expect to get more than 41 2nd tier members soon and that is a key performance indicator that will suggest the product is going exponential. A great time to be on board but obviously it can’t go on for ever at that rate or we’ll run out of humans.

I mentioned to the developer – Bill Burdin – that it might be a good idea to incentivise the upgrade by paying out more to those people who do upgrade so as to encourage network growth. He’s thinking about it.

So how do you motivate people below you to take action? There’s actually quite a simple method you can employ and if you sign up for my blog email alert you’ll know when I go public on this.