William Charlwood

If you are doing any sort of testing then you need to make sure you have enough data to make rational decisions. I recently ran a split test using my autoresponder. What I did was send out two different emails to a relatively small list (around 400) and measured the response rates.

It was a classic A/B Split Test in other words although the sample size was quite small.

Here’s Version A of my email

Hello Firstname

Recently I mentioned a free ebook that makes me good money.

I didn’t write it. It is free to read. You don’t need to supply
an email address to get access to it.

But if you read it you’ll discover something pretty neat.
The book is quite short and very punchy.

To make it work for you here’s a very simple idea: put your
link to the book as a signature in your emails.

You can copy the example below if you want.

With best wishes

William Charlwood

PS Discover the ultimate online super tip.
http://www.supertips.com/ultimate/x/?id=104

And here is Version B

Hello Firstname

Recently I mentioned a free ebook that makes me good money.

I didn’t write it. It is free to read. You don’t need to supply
an email address to get access to it.

But if you read it you’ll discover something pretty neat.
The book is quite short and very punchy.

To make it work for you here’s a very simple idea: put your
link to the book as a signature in your emails.

You can copy the example below if you want.

With best wishes

William Charlwood

Discover the ultimate online super tip.
http://www.supertips.com/ultimate/x/?id=104

.

Spot the difference!

Actually the only difference was the use of “PS” in version A.

Initially I was intrigued to see that Version A was significantly more successful in terms of click through rates. At one point there was a 91% likelihood that its relative out-performance would be repeatable. In other words, statistically it looked as though a similar exercise done again would show that Version A generated a higher click through rate 91% of the time.But as data dribbled in, the relative response rates got closer and closer. At the moment Version A has generated a click through rate of 23.5% and Version B a click through rate of 22.7%. These click through rates are quite high for emails and often one problem you face is getting people to read them in the first place.

The figures themselves are too close to separate and suggest that the results of this particular split test are neutral which is a shame! I rather enjoyed having made what looked like an interesting discovery, namely that using PS as opposed to not using PS made a difference.

But I was wrong to leap to this conclusion too early.

Just for completeness, the subject line of both emails was the same:

A Quick Suggestion

Afiliados de comercialización es una forma de comercialización en que la actividad de venta de productos se utilizan una serie de personas ajenas a ayudar a vender sus productos por lo general a cambio de una comisión.

Por lo tanto, hay 2 diferentes entidades que participan en marketing afiliado.

Las empresas que vendan el producto o servicio. La comercialización que promueve el negocio del producto o servicio sobre la base de una comisión.

Antes de Internet, marketing afiliado tiene un nombre bastante malo no por ello menos importante cuando se asoció con varios niveles de comercialización. Sin embargo, muchas empresas se han afiliado a efecto de marketing cuando actúan como agentes de otras empresas. Por ejemplo, una vez que trabajé para una empresa en el Reino Unido que había agentes en muchos otros países alrededor del mundo que promueven nuestros productos en sus mercados locales. La empresa he trabajado para no pagar estos agentes el dinero. En lugar de ello, “vendido” a los productos a un gran descuento, cuando obtuvo un local hizo una venta y el agente pasa la mercancía en el usuario final en todo el precio de mercado. Esto significa que ganaban una comisión por la venta y este modelo de negocio es muy amplio. Ellos son, de hecho, actúa como filial de marketing: que actuó como una comisión de sólo canal de ventas.

a Internet ha puesto marketing afiliado a los esteroides ya que el seguimiento de ecnologías permiten a las empresas a crear vínculos de afiliación para un ejército de los afiliados y realizar el seguimiento de cualquier ventas realizadas por un afiliado automáticamente. Incluso se ha permitido la contratación automática de un afiliado fuerza de ventas.

Marketing de afiliados

You can approach the process of article marketing from two different angles. You can write articles that interest you or you can write articles for profit.

The two approaches are a metaphor for how people tend to go about creating their own internet marketing businesses. Most people think of ideas for products and then develop them just as article writers tend to think of ideas for articles and then write them.

More commercially oriented people tend to look for markets before embarking on product development. Similarly minded article writers look for valuable topics to write about before putting pen to paper. The real pros prioritise the writing of their articles to focus on those that will generate the most revenue.

So how do articles generate revenue?

As an example, I wrote an article in this blog a few months back about some software that helps you build a list. I wrote it because I strongly suspected that people would be interested in the product and that they would therefore be searching for it online. I included in that article my affiliate link to the product’s sales page.

A couple of days back someone searched for the product, found my blog article, read it and clicked my affiliate link and bought the product. Thank you!

That’s one way you can make money online with articles.

I could have written about something intellectually more intriguing but I knew that the product was interesting, that people would search for info about it and that they would buy it. I also knew that it had an affiliate program.

So I focused that day on writing an article about it.

And the beauty of much of the internet from an article marketing perspective is that once you publish an article like that it just sits there like a spider in a web, waiting for the occasional search that comes its way. And when it does, you can make money from it.

One other thing to think about is what you call your article. For example, if you are intending to write an article to generate affiliate commissions, it can pay to include the word “Review” in your title because people looking to buy a product will often search for reviews before getting our their credit cards.

In some cases you can do even better by using the word “discount” or “buy” in your article’s title because such searches are often done by people who have already made the decision to purchase. The next step they want to take is to pay for it and that is exactly when you want them to read your article and find your affiliate link.