William Charlwood

There’s a rather silly competition online to see who the coolest guy on the planet is. So what marketers are doing is setting up websites stuffed with phrases like “Coolest Guy on the Planet” and then using all sorts of SEO cheats to rank first.

Of course only one person can be in first position.

There is an alternative angle on this though – use some other long tail keyword.

So in this blog post I’m using “Coolest Daddy on the Planet” to see if I can get there.

I’ve put it in bold. I’ve repeated it. I’ve put it in the title of this post so hopefully for a while at least the long tail keyword “Who is the Coolest Daddy on the planet” will be me.

Am I the coolest Daddy on the planet? I don’t know. Try asking Google!

Do you want to see more interesting ads on sites you visit?

Google thinks you do so it has introduced what is essentially a time dimension to its AdSense program.  AdSense at the moment just displays ads that are related to the content of the web page that the ads are on. Google’s interest-based advertising system will now determine which ads to show on the basis of your individual browsing history as well as the content of the page you are on. So it is taking into account sites you’ve visited in the past as well as the site you are currently on to select AdSense ads from its inventory.

This does raise privacy issues and Google is being open about this and allowing you to opt out of its interest based advertising system by setting your own Ads Preferences.