Thank goodness.
I can now access my spreadsheets after an awkward hiatus. I’ll take a look shortly in the Google Docs Blog to see if anyone sheds some light on the situation.
Archive for September, 2008
Hopefully a little local and temporal difficulty with Google Docs this morning as one of my AdWords Management clients ‘phoned to asked me where a spreadsheet we are sharing had gone. Sure enough, when I looked into Google Docs, it was totally blank. A quick scout round the support forums showed that we weren’t the only ones with this problem. Curiously, and thankfully!, the data seems to be in place because I did manage to download a pdf version as a safety measure (although no formulae of course).
Generally I’m finding that I’m using Google Docs more and more but this episode will undoubtedly dent the confidence people have in the system. I like the idea of cloud computing but I do like to be able to rely on accessing my data when I want it. However, this is the first problem I’ve suffered from and provided the data is secure (and it seems to be) then I’ll definitely carry on using the Google Docs system, especially now that you can apply CSS style sheets to docs to make them look smart.
Monetization is the process of turning your web traffic into cash. It includes generating income from direct sales, from advertising systems like AdSense, from affiliate sales or simply by getting people on your website to telephone or fax you and place orders.
Pure internet marketers tend to focus on automated systems of monetization so that once they have set things up, the money gets generated without further effort or work. You can do this quite readily provided you have acquired the skills necessary to generate targeted web traffic.
To maximise the monetization potential of any website requires a degree of testing because changes to systems and web page copy will have an impact on your average visitor value. If you start to measure the value of your traffic and identify where you lose people during a purchase process using Google Analytics for example, you can start to optimize the monetization capability of your website.
Classic ways of boosting monetization are to introduce autoresponders to generate repeat visitors, introducing and testing new web copy, offering downsells to people who reject offers and upsells to people who accept offers and buy from you. Autoresponders also allow you to increase your backend sales which are those you make to people who have bought from you in the past.
Another way to monetize traffic is to use Cost Per Action networks. These pay you when someone clicks on an ad on your site and buys something – it’s a bit like affiliate marketing.
As I’ve mentioned before, Clickbooth seems to work well.