One Time Offers - Uncovered
July 13th, 2008 by William An OTO or one time offer is a method of increasing sales by offering customers a special deal that is only made available to them once. For example, you could make a one time offer of a massive discount on an ebook to new subscribers to a newsletter.
An important feature of a one time offer is that its limited availability is made absolutely clear to the customer. If it isn’t made clear it won’t work.
The psychology behind OTOs is that you know that you will never get such a good deal presented to you again and if the value of the deal exceeds the price the conversion rate can be very high.
Many internet marketers use one time offers, especially as up sells, but in a lot of cases that statement that the offer is “one time and one time only” is actually false. Simply reloading the page having deleted cookies can often bring an expired one time offer back again.
Having said that One Time Offers often provide customers with excellent value deals and it usually pays to examine such offers in detail.
From the marketer’s perspective a One Time Offer made to a list very early on can help recover the cost of list building more quickly and so makes sense from a cash flow perspective.
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