William Charlwood

Everyone wants to generate passive recurring income. But people’s attitude to it is completely irrational, especially online.

The problem is the requirement for instant results and a general impatience.

In any normal business you would expect to invest some money before you generated sales and until those sales came in you’d have to fund all the costs. Online people expect to invest nothing and expect an immediate return. If you do this you are losing out.

Let’s walk through some numbers.

Suppose you sell a product as an affiliate that generates $10 a month recurring commissions and that it actually costs you $50 per sale in AdWords clicks or whatever. Most people would back away thinking it wasn’t profitable enough. But look at month 6: your total commission is $60 so already you’ve made a 20% return on your investment.

For “real world” businesses, a 20% return on investment in 6 months is astounding.

Let’s go to month 12: total income $120. Return on investment is now 140% (120 commission - 50 advertising costs)/50 in a year.

And of course this number grows by 20% every month.

Would you like to make 140% in a year? Would you be prepared to put a little effort into setting up systems that do this?

Good for you, because most people can’t be bothered!

Here’s one place you can start. It’s called GadgetSpots.