William Charlwood

Things come and go online. One of the current topics is Eben Pagan who I’ve never met. He runs a site selling dating info for geeks and anoraks who don’t know how to wash or can’t dance etc. None of that is of any interest to me. What is interesting is that he has developed an approach to capturing the contact details of people who land on your site that is highly effective.

What he does is offer a tailored report for you the contents of which depend on how you answer a simple multiple choice questionnaire. The questionnaires are usually fairly straightforward but the reports are nonetheless relevant to the responses and they vary according to which answers you select.

Now here’s the clever bit: you get the report sent to you by email which means you’ve got to provide your email address.

Put yourself in the mind of someone who has landed on a page and completed a questionnaire. If the questions are sensible and hint at useful answers, you’re going to do the quiz AND submit your email address because you really want to know the answers.

Eben showed you how to do all this stuff on his own site and as an added incentive, offered a free version of the software he uses to create questionnaires. So thousands of people downloaded it.

And that is where it all went wrong – because the free software lacked critical functionality. Like it didn’t send the report out via email. In other words, you couldn’t use it to boost your own sign up rates.

I could see the value of the original approach and went hunting. I was sure that someone somewhere had created what I wanted and eventually I found it. I’ve since purchased the product (and sold a bunch of copies as an affiliate too.)

It’s called OptinQuizGenerator and you can get it here.