William Charlwood

Internet Marketing Consultant
calendar July 31st, 2007 by William

I took a look at some interesting numbers this morning relating to Traffic ReGenerator, a new service that I mentioned in two recent emails to my lists.

The raw stats are as follows.

Of my readers (and I’m sorry to treat them as a statistic here) 185 signed up for more information about the service when they visited the home page. A further 91 people signed up when they were about to leave the page.

That is an extra 49%.

Why did they do this?

Because Traffic ReGenerator gets more people to take the action you want them to take.  It detects when people are about to leave your page without taking the action you want and it then gets them to take that action.

So if you want people to visit another page on your site where they can click AdSense ads or buy something from you instead of leaving, you should at least take a good hard look at this service.  The statistics from this case study speak for themselves: by using this system, my opt in rates jumped 49%.

To speak statistically for a moment, the data sample is also big enough to be significant.

In other words, a statistician would say that these results are likely to be repeatable with a strong degree of confidence.

That’s math speak. Not marketing speak.

Clearly I can’t speak for sales rates or AdSense clicks because I haven’t tested it with them. But for opt ins, it works and it works well. I see no reason why it shouldn’t work as well for other actions.

Worth a trial in my view. Traffic ReGenerator

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