William Charlwood

A clever tool is about to be launched that addresses one of the biggest problems faced by online marketers - keeping people on your site until they have taken an action that is profitable.

If you think about it, most (but not all) people on your site will either

• click a link on your site (which is presumably what you want otherwise why have a link there in the first place?)
  or
• hit the Back Button.

So what could we do about people hitting the Back button?

One technique which is frankly bordering on the unethical is to disable the back button! Bad, bad, absolutely terrible practice. Don’t even think about it any more.

But what if you could spot when someone is about to click the Back button and do something that will stop them in their tracks and make them think again?

It can be done. It has been done.

Look at this example.

TrafficRegenerator

It’s neat. It’s powerful. It’s clever. It’s also amusing!

You may hate it. You may love it. But it works.