William Charlwood

I took a look at some interesting numbers this morning relating to Traffic ReGenerator, a new service that I mentioned in two recent emails to my lists.

The raw stats are as follows.

Of my readers (and I’m sorry to treat them as a statistic here) 185 signed up for more information about the service when they visited the home page. A further 91 people signed up when they were about to leave the page.

That is an extra 49%.

Why did they do this?

Because Traffic ReGenerator gets more people to take the action you want them to take.  It detects when people are about to leave your page without taking the action you want and it then gets them to take that action.

So if you want people to visit another page on your site where they can click AdSense ads or buy something from you instead of leaving, you should at least take a good hard look at this service.  The statistics from this case study speak for themselves: by using this system, my opt in rates jumped 49%.

To speak statistically for a moment, the data sample is also big enough to be significant.

In other words, a statistician would say that these results are likely to be repeatable with a strong degree of confidence.

That’s math speak. Not marketing speak.

Clearly I can’t speak for sales rates or AdSense clicks because I haven’t tested it with them. But for opt ins, it works and it works well. I see no reason why it shouldn’t work as well for other actions.

Worth a trial in my view. Traffic ReGenerator

A clever tool is about to be launched that addresses one of the biggest problems faced by online marketers – keeping people on your site until they have taken an action that is profitable.

If you think about it, most (but not all) people on your site will either

• click a link on your site (which is presumably what you want otherwise why have a link there in the first place?)
  or
• hit the Back Button.

So what could we do about people hitting the Back button?

One technique which is frankly bordering on the unethical is to disable the back button! Bad, bad, absolutely terrible practice. Don’t even think about it any more.

But what if you could spot when someone is about to click the Back button and do something that will stop them in their tracks and make them think again?

It can be done. It has been done.

Look at this example.

TrafficRegenerator

It’s neat. It’s powerful. It’s clever. It’s also amusing!

You may hate it. You may love it. But it works.

ForumKnowHow

A couple of good things are going on in the world of forums. First Robert Puddy, who lives close to me in global terms (about 50 miles away I guess) has launched a decent Internet Marketing forum that you have to pay to join. This immediately qualifies its members as serious and likely to make positive contributions.

It’s the same old story, make something free and people feel it is valueless. Make ‘em pay and they respect the product.

The forum is called “Forum Know How” and the quality of contributions so far is good and, just as importantly, the attitude of contributors is positive and helpful. If only all forums were like that….

Forum Ads Manager 

The second thing is a neat advertising system designed for phpBB forums. Many phpBB forum owners know that AdSense doesn’t always work terribly well as a revenue generator. So Harvey Segal and Adrian Ling have developed a script that effectively allows forum owners to sell and manage advertising space on their forums automatically. It processes payments with PayPal and let’s your visitors buy space and time from you without you having to do anything.

It’s a great way of boosting your automated income and it doesn’t cost anything to get it up and running either although Adrian and Harvey take a perfectly reasonable small percentage of your sales in payment for their development investment.