William Charlwood

There’s a hidden world out there on the internet that consists of people making money online automatically by getting traffic to websites they own where they promote either their own products which are available for immediate download after payment, or by promoting other people’s products on a commission basis. I should know: I’m one of them.

The tricks of the trade for us are rarely used by “real” businesses for whom the internet is still in commercial terms a bit of a mystery. Too many businesses have built a site that no one visits, or got visitors to a site which no one buys from.

And the worst howler: a website where some wretched and inappropriate Flash animation, courtesy of an egocentric web design who does simply because he can, means that even keen, enthusiastic visitors have to struggle with their patience before getting to the content he or she is after: INFORMATION.

Think about your website from the point of view of someone who might actually want to do business with you. Don’t put unecessary barriers in their way. The test is not whether they go away and think “hey, that was a cool site”. The test is whether they stay and spend money.

That’s the one that matters.